Supporting community campaigns

Over the years we've enjoyed supporting a variety of ‘campaigns’. 

Each of these campaigns has involved the use of a bespoke, branded World Walking ‘landing page’ to automatically collate the activity of those individuals and groups taking part. As well as providing a branded portal to World Walking, the URL of the ‘landing page’ can be used to promote your campaign and its progress to successful completion. 

We work with clients to design, create and connect their  ‘landing page’ and activate it when they wish their campaign to start. It will remain live for a specific period of time or until the campaign goal has been reached. 

There are a couple of different ‘landing page’ options.

World Walking ‘landing pages’ can be used to promote a campaign which focuses on a particular walk. When we create this type of ‘landing page’ we attach your chosen walk to it. The ‘landing page’ allows people to register/login. They are then automatically added to the campaign’s group and included in your chosen group walk.  As the group walk progresses, the ‘landing page’ displays the group’s distance total, complete with updated progress bar. We have used this approach to support a charity fundraising campaign and for a round-the-world ‘Walk for Wellness’ by the Royal College of Physicians and Surgeons of Glasgow to promote the health and wellbeing benefits of physical activity.

If you have set your sights on a specific distance target or simply to see how far the participants in your campaign can walk in a set period of time, we can design your ‘landing page’ to handle this. In this mode, your ‘landing page’ will again allow participants to register/login. Once they have done that they will use World Walking as normal.  The landing page will automatically tag each person who logs in or registers as a participant in your campaign.  All the distances they subsequently spend on any of our walks will automatically update the campaign distance total and, if appropriate, the progress bar on the ‘landing page’. 

We normally include a number of ‘Quick Links’ on this type of ‘landing page’ to allow participants to create a group, search for participating groups, start a walk, and add and spend distances.  We can also include a campaign video.

Campaigns which have used this type of World Walking ‘landing page’ include the Scottish Government’s for its ‘Fit in 14’ campaign to promote physical activity in the workplace, the ‘Titusville Moonwalk Challenge’, the ‘Inverclyde Million Miles Challenge’ and the Inverclyde Globetrotters’ ‘Billion Steps for Health Challenge’.

For more information, including the cost of creating a bespoke ‘landing page’ to support your community initiative, please contact [email protected]

Ideas for a new walk?

At World Walking we love creating new walks for our users. 

If you have an idea for a new walk you think would look good in our growing library, please get in touch. We’d love to hear from you. 

Some of our favourite walks have come from suggestions sent in by our users, including the USA's awesome Yellowstone National Park.

Please share your ideas with us by contacting [email protected]

Working for Schools

Packed with facts and great images and linked with Google Street View, World Walking brings our wonderful world right into the classroom. 

By using the miles your school clocks up through participating in initiatives such as “The Daily Mile” and “The 100 Mile Club”, World Walking enables your young students to explore their world, including wonders like the Great Wall of China and the pyramids of ancient Egypt, while gaining the health and wellbeing benefits of being physically active.

Using World Walking to support your school is easy to do. 

  • Create a group on World Walking for your classroom teachers to join; perhaps entering a ‘display name’ to indicate their class and encourage a little healthy competition.  
  • Choose one of our many ready-to-use virtual routes as your group walk or ask us to create a bespoke route for you to fit in with your specific goals.
  • Invite each class to calculate the total distance they walk each day and add that to help complete your school's group walk.  

Schools have used World Walking to support intergenerational working and charitable initiatives.

To explore further or find out more about World Walking, please contact [email protected]

Looking to go your own way?

We love creating new routes and currently offer over 200 ready-to-use walks to some of the loveliest places in the world for you to choose from. We do our best to cater for everyone, with walks ranging from city tours to epic round-the-world journeys. 

However, if you have something specific in mind please let us know and we’ll be happy to discuss your needs with you. If we can help, we will. As a small volunteer-led charity we may need to ask you to make a donation to cover the cost of new images and pulling your bespoke route together for you. 

For more information or to share details of what you are looking for, please contact [email protected]


Intergenerational Working at its Best!

It started with one person, one PhD idea and one phone call.

It progressed into an exciting shared vision, many emails and a fantastic collaboration between the wonderful children of Pengelli Primary School, a few enthusiastic, knowledgeable grandparents and local residents, me, and of course World Walking!

It ended with the creation of two amazing new walk routes that now allow World Walkers to explore the natural beauty and hidden treasures of Swansea and the Gower Peninsula.

Intergenerational contact and its potential benefits for all involved is an area currently receiving a lot of attention. We think we have shown here that it is a concept that should definitely be embraced more often!

The whole co-design team hope that you will join us in celebrating Swansea University’s Centenary year, Pengelli Primary’s favourite places and intergenerational working at its best!!

Thank you to all involved for not only making this possible but such an easy and enjoyable task to complete.

Rachel L Knight

Doctoral Scholar, Joint Research Degree Swansea University & Communauté Université Grenoble Alpes

When we launched World Walking back in October 2013 we had no idea how our our idea of walking virtually around the world would be receved. 

We created World Walking simply to motivate people to walk more. It had worked for our heart health group, the Inverclyde Globetrotters, and we hoped it might help others achieve the health and wellbeing benefits that come from getting and staying active. We wanted World Walking to be free of charge for anyone to use anytime, anywhere.

Never did we imagine that one day World Walking users would have clocked up 10 million miles; 400 times round the world, completing 15,000 virtual walks along the way. 

We would like to thank everyone who has helped over the years, as well as all the 'World Walkers' who have made use of our small, volunteer-led charity's initiative.

Thank you for being part of our journey. We look forward to having your company in the years ahead.

Happy Walking.

Duncan:  Founder - World Walking                                                                                                                        

2018- 19: Another Successful Year for World Walking

Our tiny Scottish charity is delighted to have made it through another financial year, and what a good year it's been for World Walking.

We thought we'd share with you how 2018-19 finished. We're well chuffed. Thanks to all our users for supporting what we're trying to do. We hope World Walking has helped motivate you to walk more than you would otherwise have done and that you've had fun exploring our amazing world; even if only virtually!. 

Here are our key results for the year:

We're 100% committed to keeping World Walking free for everyone to use. We can't do that on our own so we'd like to say a huge thanks to those of you who have so kindly supported us with donations during the year. We're also very grateful to Inverclyde Council for awarding us another grant to help keep World Walking going and to the Inverclyde Health & Social Care Partnership and CVS Inverclyde for their support and encouragement.

And last, but certainly not least, the brilliant - and patient - digital design and development team of Chris and David (at Papertank), Fergus (Mayday Development Ltd) and Michael (Turing Limited), without whom there would be no World Walking. Thanks guys. You're the best.

Happy Walking

Kindest Regards


Founder- World Walking

We are delighted to introduce you to Freda. 

With her kind permission, here is her inspiring story.

Freda is a World Walker. A while back, Freda very kindly provided us with this ‘testimonial’: 

“ We love World Walking. It motivates the whole family to walk. We have done many walks, all lost weight and all feel better for it. We all got Fitbits a year ago and love how it automatically syncs our steps to World Walking. We have also recruited many friends to World Walking.

I can't believe I am approaching a personal step total of 10 million since joining. I feel very proud of my achievement. By the way I'm 64.

Our family all live in the Manchester/Liverpool region in UK. My husband and I moved to Denia in Spain 3 years ago from Chester and we average about 75 to 100 kilometers a week or 10 kilometers every single day. In the first year of using World Walking my husband and I were able to come off blood pressure medication and in our first year in Spain we were both able to come off asthma medication. We have also visited some of the virtual milestones we have reached on World Walking; in Mexico, China, and Spain on the Camino de Santiago.”

Freda was back in touch with us yesterday.  She told us that she and her husband and their daughter, who lives in the UK, are now walking round the world and they had reached the half-way point on their epic, 27,000 mile journey - Auckland, New Zealand.

She said “Who says walking isn’t good exercise? The difference in me since starting with your walking site is immense - best thing I ever found on the internet!”

Freda has now walked over 17.6 million steps (7,500 miles).  Her group is called “The Walking Lydons”. They have so far walked over 39 million steps (16,764 miles).

Breaking News!

This news just in from the Mission Command Centre at Inverclyde Leisure’s Waterfront Leisure Complex in Greenock.

At 12.30 p.m. Greenock Mean Time on Tuesday 14 May 2019, the Inverclyde Globetrotters’ lunar module, IG1, powered solely by the physical activity of its crew, most of whom are in their 70s and 80s, landed softly on the Moon.

The group, which inspired the creation of World Walking, launched its 238,855 mile mission on 5 February 2008 in support of the 2008 Scottish campaign to highlight the importance and benefits of cardiac rehabilitation. 

The Inverclyde Globetrotters, who are affiliated to Scotland’s Health Charity, Chest Heart & Stroke Scotland, took just 11 years, 3 months and 10 days (4,117 days) to complete their epic journey.

“One long walk for them. One giant stride for heart health".

Celebrating James Watt

Greenock, the home of World Walking, is this year celebrating the bicentennial of its most famous son, James Watt who helped shape the world we know today. As a Greenock-based charity, we delighted to have been able to play our part in showcasing the life and achievements of this Great Scot in collaboration with Inverclyde Council, West College Scotland (Greenock Campus), the Institution of Engineers & Shipbuilders in Scotland, and our good friends at Kilmacolm Primary School.

With the young stars at Kilmacolm we've created a special 'James Watt' walk which we've been able to link to a special World Walking landing page thanks to funding kindly provided by Inverclyde Council. You can find it at  The landing page contains a smashing video in the form of a new broadcast about James Watt's life and achievements featuring the talented Kilmacolm youngsters and produced by the students at the local college. You can also find the video, entitled 'Watt's Walking Wonders' on Vimeo using this link:

We're really grateful to Ailie Glover, Class Teacher at Kilmacolm Primary School and Alison Nolan, Heritage Outreach Worker, and Val Boa, Curator, at Inverclyde Council for everything they've done to make this happen. Pulling this together to help launch the local year of celebrations has been a lot of fun and really helped get 2019 off to a flying start.


“Aim High”. That’s that wonderful advice given to us a few years back by Britain’s first astronaut, Dr Helen Sharman.

2019 gives us all the opportunity to do just that by celebrating the 50th anniversary the most famous walk in the history of mankind - man’s first walk on the moon by Neil Armstrong, Commander of NASA's Apollo 11, on 21st July 1969.

The Inverclyde Globetrotters, the heart health exercise group whose efforts inspired the creation of World Walking, have now walked 230,000 miles; equivalent to 9 laps of the world. Their goal for 2019 is to carry on until they reach the Moon and they’ve have set themselves the target of landing softly on the Moon by 21st July 2019.  It took Apollo 11 just 4 days to travel to the Moon. It will have taken the Inverclyde Globetrotters over 11 years by the time they land but they will be chuffed to bits, nevertheless.

Why not follow in their footsteps and celebrate the amazing achievement of NASA’s Apollo 11 mission?

We've created a 13,450 mile (31 million steps) walk around all 48 contiguous states of the United States of America. The walk begins in Washington state on the western seaboard of America and ends in the nation's capital, Washington DC, on the east coast. It’s the longest route we’ve created on World Walking that doesn’t involve ‘walking’ across oceans.

Why not round up friends, family or work colleagues and tackle our epic United States of America walk to celebrate what was achieved by NASA back in 1969. 

The Inverclyde Globetrotters are ‘in’ Tennessee right now and have their sights set firmly on finishing in DC sometime in the coming months. Like to follow them?

Come on, “Aim High” and start your own ‘Lunar trek’ today.

Happy New Year Everyone

What a great start to the year! Mission accomplished - our 'One Billion Steps for Health Challenge' has been successfully completed thanks to the collective efforts of individuals and 39 groups, including 16 groups supporting people living with heart, lung and stroke disease. It has been a terrific team effort. Thank you one and all.

We would like to say a special word of thanks to Inverclyde Health & Social Care Partnership for very kindly providing the funding for the special landing page which enabled us to automate the collation of all the steps and made the challenge run like a dream.

Billion Steps Complete Screenshot 2019-01-09 14.50.30.png

An amazing total distance of 432,265 miles (17 times round the world) has been logged to date. The landing page will remain live until 31 March 2019. Please keep your steps/miles coming in until then and we'll see how far we get.

Thank you all once again. You are awesome!

Best Wishes


World Walking